SOCIAL MEDIA MARKETING




Social Media Marketing

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.




Our Services


Social Media Strategy Development

We provide a range of high-value social media consultancy services through which we help you to achieve tangible results from their social media activities.



Social Media Advertising Management

Our social media advertising services are proven to accelerate growth. By advertising through social media, 100% of our clients have seen results.



Social Media Content Creation

We provide a range of social media writing and posting services to help you directly or indirectly market your offerings through online social media.




What is Social Media Marketing?

SMO is what we do with that content after it has been produced, and it’s not easy. If you want to be successful in social media, and you want your content to be read, clicked, and shared, then it takes as much work as any other task.






If you want to improve SMO make sure you follow these rules

  1. Create shareable content: This is fundamental to social media marketing, so in SMO it’s about determining the content that your audience prefers to share across different social media platforms. In this post, this activity is about encouraging links.

 

  1. Make sharing easy: This is the embedding of buttons and other widgets to encourage sharing, recommending or bookmarking within your site and blog. SMO analyses the best placements, formats, and messages to do this.

 

  1. Reward engagement: It’s conventional now to reward “Liking” or “Tweeting” through a promotional or content offer, so this can look at the best offers to do this. We also say this should look at a longer-term of encouraging deeper engagement and conversations.

 

  1. Proactively share content: This covers the process and format for sharing beyond your central hub. This can include syndicating articles to other partners or platforms like Slideshare or Scribd. Some also create their own widgets for embedding or sharing on other sites (atomization).

 

  1. Encourage the “mashup”: We recommend that this is encouraging folks to take and remix your content, so it becomes user-generated content. This activity can effectively be built into campaigns.


Our Process


Strategy Development

Advertising Management

Community Management

Effective Content Creation

Measurement & Reporting




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How can we help you?

We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do. Our social media pricing is completely bespoke and is based on your current situation and your objectives.

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