The Importance of Search Engines and Optimization
In the first place you of course write for human readers but in this age of information technology much of the content you write is crawled and indexed by search engines. Some simple optimization steps can help your work to be found, then read, used and cited in others’ work. This boosts the ISI Impact Factor of the journal your article is published in and will further raise the visibility of your article.
Search engines rank Web Pages using a complex algorithm: over 200 factors determine in which order pages are displayed in search results. Springer optimizes its websites to help search engines find and index our content as best as possible, but of course it all starts with the content itself.
1) Select the keywords
2) Title of your article
4) The content (abstract)
5) Synonyms and related words
6) Authority (links)
Effectiveness of Digital Marketing in the Challenging Age:
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.
December 22, 2017
April 26, 2017